A blog in pink font.

Month: June, 2015

A post about nothing

It’s 2.30 a.m. and I can’t sleep. I got up and decided to write a post about nothing. I don’t know why. Maybe because it’s tempting to see where it goes. Maybe because it’s a good exercise to avoid hitting the backspace key and start rewriting during the process of writing. (I admit: I have already hit the backspace key several times.) I can’t sleep because I went to the gym in the evening and had dinner late. Physically I’m tired, but mentally it feels like it’s 10 a.m. Reading in bed didn’t help. At the moment I’m reading a book by Stephen King. It’s a book about the craft of writing, not a novel. The book has some good advice. For example to shorten everything by 10% in the second draft. This is what I’m going to do now. Which brings you and me to the end of this post about nothing.

On customer journey, brand experience and brand engagement

The only customer journey that matters: having your customer walk through the store.
The only brand experience that matters: having your customer pick the product from the shelf.
And the only brand engagement that matters: having your customer buy the product.