The next next big thing

by Parvez Sheik Fareed

We continue our free online course on the subject of true leadership.

Dear Employees

A new year full of opportunities and possibilities is ahead of us, allowing [INSERT ORGANISATION] to prosper and shine in glory.

The problems caused by my wife our  competitive environment are a serious challenge. As you may recall, I have mentioned in the past that we are facing very difficult times in this global economy. I can’t emphasise it enough: We are facing very difficult times in this global economy. We are facing very difficult times in this global economy. We are facing very difficult times in this global economy. We are facing very difficult times in this global economy. We are facing very difficult times in this global economy.

The question circling my mind was how we at [INSERT ORGANISATION] can always be one step ahead of our competitors. Taking pride in my recently appointed role as CFIO and being committed to steer [INSERT ORGANISATION] into the future, I decided to no longer let this question circle my mind: it was time that this question should wander my mind in a rectangular movement. To do so I needed a new verb. For this purpose I called our Chief Operating Officer and explained to him the urgency of the situation. After three days he called me and presented the new verb he created: to rectangulate. We all at [INSERT ORGANISATION] can be very proud to have the world’s finest COO on board.

After several hours of letting the question rectangulate in my mind, I was blessed with an epiphany on how we can improve our marketing strategy: by being the first to have the next next big thing in place. This strategic milestone will strengthen [INSERT ORGANISATION] in this global economic turmoil.

Let me explain the next next big thing:

Whenever there is a trend in marketing some consultants will make predictions of what the next big thing is. We will simply outsmart them by figuring out what the next next big thing will be. When our competitors use social media we shall be using socialist media. When our competitors focus on consumer engagement we will be focusing on consumer marriage.

I have initiated a group-wide task force for this purpose: the Perfection Initiating Super Smarts (PISS). The goal of PISS is to come up with several next next big things over the following months. I encourage each and every one of you to apply to join the PISS. [INSERT ORGANISATION] consists of many brilliant minds, eligible to be a proud member of PISS. For the upcoming road shows I will take the PISS when meeting with investors and journalists.

The next next big thing is the future of our great company because we have the excellent PISS.

Best regards

[YOUR NAME]
CFIO