It is time to add the label bullshit to the following kind of statements:
We are passionate about our customers.
Follow your passion.
This makes no sense at all.
Passion is defined as a “strong and barely controllable emotion”. An emotion is a feeling you experience because you are responding to a stimulus. This stimulus can be an action, a circumstance or any sort of relationship you have with others.
Are you experiencing strong and barely controllable emotions such as tears of joy when you are dealing with clients? Are you excited and jumping around when you are giving presentations?
When you truly like your job, it’s hard work. And everybody knows: working hard isn’t a pleasure. Because you are not easily satisfied with the result you achieve. You do care about doing things better than everyone else. There is an expectation to meet higher standards you have imposed on yourself. You take several stabs at what you do before you consider it a job well done. If you’re not very critical of yourself, you produce routine work which is at most average. And when you do care about something you won’t be satisfied with average work.
But liking your job is not the same as being passionate about your job.
Being passionate about your job is simply not possible. You can’t decide or choose to be passionate about your job.
Even if you were passionate about your job, you would be useless because passion is a strong and barely controllable emotion. It’s unlikely that you could be working hard. It’s very likely though that you would produce average work.
Feeling excited or tremendously happy is simply the result of what you occasionally experience after having worked hard for something you truly like. This emotion is a result due to your hard work. This emotion is not a choice you can actively pick.
The only thing you can do is figuring out what you truly like doing. Because if you like doing what you do, you are willing to put in the hard work.
The alternative is to do something you are indifferent about and book a ticket to Passionland because you see no fucking sense in what you do. And you know where this will end.
Because finding your passion just an illusion. Ooh ooh ooh ooh aaah.