More strategy

by Parvez Sheik Fareed

Similar to the Corporate Centre of the world’s most unknown blog, the Global HQ of the world’s most unknown agency has a very simple strategy in place. It’s a quote by Winston Churchill:

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

Now some MBA big shot might argue that a quote can’t be a strategy. I argue: yes it can, I just said so.

Quotes have the power of conveying a message in a very short fashion. No lengthy explanation of who, what, how, where. Just a few simple words making one important thing: sense.

Quotes challenge you. You think. You start looking at situations from a different angle, allowing you to come up with fresher ways of solving problems. You get things done.

And last but not least: quotes are the only strategies that do not require a regular update. Quotes are timeless.

But in many cases it’s the opposite:

Companies have a lengthy strategy in place. The wording is complex. In order to understand the wording appendices are needed. And so forth.

In the meanwhile: life happens. Something occurs that wasn’t planned. But instead of tackling life you immediately start tailoring the strategy. You update it. And then life happens again. And so forth.

At some point updating the strategy has become your primary task and you are still on square one, not really moving in any direction. And you will always be one step behind. Behind yourself.

Now what’s the fucking sense of that, please?

That’s why we prefer quotes.