Black and white

by Parvez Sheik Fareed

Trying to get a biz running as opposed to running a biz is an accurate description of the current state here at the Global HQ of the world’s most unknown agency. This leaves me with a fair amount of time which I intend to invest wisely. So I’m founding another company at this very moment:  JABJAB is our first subsidiary, the world’s most unknown blog with its own Corporate Centre in place. Isn’t that exciting? I want to hug you.

But let’s put things in perspective. Because at the end of the day it’s all about perspective.

Living proof is Barack Obama, that world-famous chap who is married to Beyoncé (the British model who starred in Roberto Cavalli’s fashion campaign). But that’s not the point.

Point is that he is considered the first African-American President of the United States of America. I did my research: I looked it up on Wikipedia. Twice. I even asked my neighbour to verify this terrific knowledge in case somebody tampered with my computer. Then I decided to go live with it: Wikipedia says Barack Obama is the first African-American President. If Wikipedia says so, it must be true. And if the public says so, it is true. Because the majority is always right. Because a perception serves as the truth if it is acknowledged by a majority.

End of discussion.

But Barack Obama is not just African-American, that’s only half the story, literally. His mother is of Caucasian descent. His father is from Kenya. The full story is: Barack Obama is the first black and white President.

Generally he is perceived as the first black American President, though. Because in context of every President before him it’s a point of difference. All US Presidents before him were white.

Now imagine Barack Obama being President of Kenya. In this context he would be considered the first white President. Because all former Presidents of Kenya were black.

It all depends on the angle you choose when looking at things. Just because the majority chooses one angle, doesn’t mean it’s carved in stone and indisputable. There are always other angles available. And looking at things from a different perspective usually opens up new possibilities.

Therefore we want to initiate a global campaign that raises awareness of perspectives. Barack said that we can download his pic from the internet. Furthermore, we  would like to get Roberto Cavalli on board.  Anyone got his mobile phone number?  We also accept donations. You will be listed as a donor contributing to the success of this global effort. And as a special token of our appreciation your portrait will be decorating the hallways of our Global HQ and our Corporate Centre.

Thank you.